The Flipside Energy brand uses three typeface families. Download the font files below to use in design tools, print production, and digital assets.

Product flavour names use the Batgrexo typeface with a signature layered treatment: black fill text, white border/stroke, with a second black outline. This creates the bold, high-contrast can label style unique to Flipside Energy.

Each Flipside ingredient is represented by a distinct 3D icon. These icons are used across packaging, digital, and marketing materials to communicate key product benefits at a glance.

Improves

ALERTNESS

↓ PNG

500mg of Taurine

Made With

GUARANA

↓ PNG

Lasting Energy

Packed With

VITAMINS

↓ PNG

Boosts Vitality

Powerfully

ENERGISED

↓ PNG

80mg of Caffeine

Fuelled By

PHYTOLIN

↓ PNG

Natural Energy

Troy and Adrian are the face behind Flipside. Their illustrated portrait is a brand asset — used selectively across packaging, social, and campaigns as a stamp of authenticity. It should feel like a discovery, not a feature.

Troy & Adrian — Founders, Flipside Energy

ROSES ARE RED, VIOLETS ARE BLUE,
TROY AND ADRIAN WANT TO RE-ENERGIZE YOU

↑ Black on black — as used in the website footer

The Brand Rhyme

Roses are red,
Violets are blue,
Troy and Adrian want
to re-energize you.

This rhyme is a core piece of brand identity. It's the founders' voice — warm, direct, slightly cheeky. It humanises the brand and connects back to Troy and Adrian as real people who made something for you.

Usage Guidelines

✅

Website footer — black on black, subtle. A reward for those who notice.

✅

Packaging — small, inside the can or on the base. An easter egg.

✅

Limited edition runs — as a featured design element.

✅

Campaign activations — where founders are the story.

✅

The founders badge pairs with the rhyme in storytelling content.

✕

Don't use on every piece of creative — scarcity makes it land harder.

✕

Don't use the badge without context — it needs to feel intentional.

Flipside buttons have a signature asymmetric corner radius — rounded on the top-left and bottom-right, squared on the top-right and bottom-left. Paired with a hard offset drop shadow (no blur), a white fill, and a solid black border. Bold and deliberate.

Key words in headlines are punched out in a signature black highlight box — slightly rotated, pink border, hard offset shadow. Used to create visual emphasis and energy without relying on colour alone.